Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This paper explores the impact of artificial intelligence (AI) on customer service within Indian businesses, focusing on the opportunities it presents and the challenges organisation’s face in its implementation. As consumer expectations evolve, the necessity for efficient and responsive customer service has become paramount. AI technologies, including chatbots, virtual assistants, and predictive analytics, offer innovative solutions that can enhance customer experiences, streamline operations, and reduce costs. However, Indian businesses encounter significant obstacles in adopting these technologies, such as high implementation costs, a shortage of skilled personnel, and ethical concerns regarding data privacy. This study investigates these dynamics, aiming to provide insights into how Indian organisations can effectively integrate AI into their customer service strategies. By addressing the research question—what the opportunities and challenges are associated with implementing AI in customer service within Indian businesses—this paper contributes to the growing discourse on the role of AI in transforming customer interactions in India’s diverse business landscape.
Keywords:
Artificial intelligence (AI), Customer service, Indian businesses, Customer satisfaction, Predictive analytics, AI adoption, Personalisation, Digital transformation
Cite Article:
"The future of AI in customer service: opportunities and challenges for Indian businesses", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.a113-a119, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508020.pdf
Downloads:
000899
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator