ISSN2456-3315
Impact Factor10.57
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ESTD2016
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Paper Title
Behavioral Impact of Gamification on Corporate Learning Engagement
Authors
Udayshankar Rao , JK Tandon
Keywords
Gamification, Corporate Learning, Engagement, Motivation, Collaboration, IT Services
Abstract
This paper investigates the behavioral impact of gamification on learner engagement, motivation, collaboration, and knowledge retention in large IT service organizations. A survey of 180 professionals across ten firms revealed that 65% consider gamified learning significantly more effective than traditional methods. Leaderboards (82%) and badges (78%) emerged as dominant engagement drivers, while 75% of respondents strongly agreed that gamification increases their willingness to participate. However, 60% reported that excessive competition can discourage learners. The study proposes five key recommendations for sustainable gamification: personalized learning paths, career-aligned rewards, real-world scenario integration, enhanced collaborative tasks, and regular content updates. Implications for instructional designers and corporate trainers are discussed, with suggestions for longitudinal research and adaptive gamification systems.
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IJRTI — journal style
"Behavioral Impact of Gamification on Corporate Learning Engagement", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.10, Issue 8, page no.a97-a100, August-2025, Available :https://ijrti.org/papers/IJRTI2508017.pdf
APA — 7th edition
Rao, U., & Tandon, J. (2025). Behavioral Impact of Gamification on Corporate Learning Engagement. International Journal for Research Trends and Innovation, 10(8), a97-a100. https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017
MLA — 9th edition
Rao, Udayshankar, and JK Tandon. "Behavioral Impact of Gamification on Corporate Learning Engagement." International Journal for Research Trends and Innovation, vol. 10, no. 8, 2025, pp. a97-a100, https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017.
Chicago — 17th, bibliography
Rao, Udayshankar, and JK Tandon. "Behavioral Impact of Gamification on Corporate Learning Engagement." International Journal for Research Trends and Innovation 10, no. 8 (2025): a97-a100. https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017.
Harvard — author–date
Rao, U. and Tandon, J. (2025) 'Behavioral Impact of Gamification on Corporate Learning Engagement', International Journal for Research Trends and Innovation, 10(8), pp. a97-a100. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017
IEEE — numbered reference
U. Rao and J. Tandon, "Behavioral Impact of Gamification on Corporate Learning Engagement," IJRTI, vol. 10, no. 8, pp. a97-a100, Aug. 2025.
Vancouver — biomedical
Rao U, Tandon J. Behavioral Impact of Gamification on Corporate Learning Engagement. IJRTI. 2025 Aug;10(8):a97-a100.
AMA — 11th edition
Rao U, Tandon J. Behavioral Impact of Gamification on Corporate Learning Engagement. IJRTI. 2025;10(8):a97-a100. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2508017,
author = {Udayshankar Rao and JK Tandon},
title = {Behavioral Impact of Gamification on Corporate Learning Engagement},
journal = {International Journal for Research Trends and Innovation},
volume = {10},
number = {8},
pages = {a97-a100},
year = {2025},
month = {August},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Rao, Udayshankar
AU - Tandon, JK
TI - Behavioral Impact of Gamification on Corporate Learning Engagement
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 10
IS - 8
PY - 2025
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017
SP - a97-a100
ER -
Issue
Volume 10 Issue 8,
August-2025
Pages : a97-a100
Other Publication Details
Paper Reg. ID
IJRTI_205597
Published Paper ID
IJRTI2508017
Downloads
205,630
Research Area
Management
Country
Malleshpalya, Bangalore, India
Published
August 2025
Published Paper PDF
https://ijrti.org/papers/IJRTI2508017.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2508017
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
