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E-commerce has skyrocketed, creating ever-growing demand for scalable, high-quality product content. This review explores the application of large language models (LLMs) to enhancing product descriptions on online retail platforms. The various current methodologies are discussed, benchmarked LLM performance compared with traditional content generation approaches, and a theoretical model of integrating LLMs into actual systems is presented. The key challenges, such as factual consistency, ethical compliance, and brand voice alignment, are critically evaluated, and the additional issues of maintaining a uniform tone and a balanced voice across the social media outlets are also discussed. In recent studies, experimental evidence shows BLEU, ROUGE, and human evaluation metrics comparisons across multiple models. Finally, the review suggests several future research directions regarding real-time feedback, the use of multimodal input, multilingual adaptation, ethical auditing, and, finally, reducing energy deployment. Contributions to the above include building a more robust picture of how e-commerce content strategies can be enhanced by the use of LLM systems.
Keywords:
Large Language Models, E-Commerce, Product Descriptions, Natural Language Generation, Transformer Models, GPT, T5, BART, SEO, Personalization, Multilingual Content, Ethics in AI, Reinforcement Learning, Human Evaluation, Content Automation
Cite Article:
"Enhancing Product Descriptions Using Large Language Models in E-Commerce", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 6, page no.b673-b678, June-2025, Available :http://www.ijrti.org/papers/IJRTI2506181.pdf
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000403
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator