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This study explores the relationship between customer satisfaction and loyalty in online shopping, with a focus on Flipkart. It aims to identify key satisfaction factors such as product quality, delivery, return policies, and customer service, and how they influence customer loyalty. Using surveys, interviews, and statistical analysis, the study highlights that high satisfaction leads to repeat purchases and stronger brand loyalty. Findings are expected to uncover challenges like delayed shipping and inconsistent service. The study concludes with actionable recommendations for Flipkart to improve customer experience, boost retention, and enhance competitiveness in India's dynamic e-commerce landscape.
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"Customer Satisfaction And Loyalty In Online Shopping. ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 6, page no.a773-a781, June-2025, Available :http://www.ijrti.org/papers/IJRTI2506092.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator