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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 11

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Paper Title: Study on Customer perception towards Internet Banking
Authors Name: Mr. Harsh Sharma , Mr. Yogesh Sharma , Mr. Bhanu Pratap Singh Sikarwar , Dr. Abhay Singh Rajput
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IJRTI_204509
Published Paper Id: IJRTI2506026
Published In: Volume 10 Issue 6, June-2025
DOI:
Abstract: This study investigates customer perception towards internet banking, focusing on factors influencing adoption, satisfaction, and trust in digital financial services. With the rise of online platforms, internet banking has emerged as a vital tool for modern banking, providing convenience, speed, and accessibility. The research, conducted primarily in Indore, utilizes descriptive and exploratory methods through a structured questionnaire with a sample size of 50 respondents. Results indicate that young, urban, and educated individuals show a high level of awareness and satisfaction with internet banking. Key determinants such as ease of use, security, and customer support significantly shape user attitudes. While the study reveals strong acceptance of online banking among students and private-sector professionals, it also highlights concerns related to cybersecurity and limited engagement from rural users. The findings suggest that enhancing digital literacy, simplifying platforms, and improving trust can further increase adoption and inclusivity in internet banking.
Keywords: Internet Banking, Customer Perception, Digital Banking, Online Banking Adoption, User Satisfaction.
Cite Article: "Study on Customer perception towards Internet Banking", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 6, page no.a198-a213, June-2025, Available :http://www.ijrti.org/papers/IJRTI2506026.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2506026
Registration ID:204509
Published In: Volume 10 Issue 6, June-2025
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Page No: a198-a213
Country: Gwalior, MP, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2506026
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2506026
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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