 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: March 2026
Volume 11 | Issue 3
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21665
Article Published : 8541
Total Authors : 22459
Total Reviewer : 811
Total Countries : 159
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | PERCEPTIONS OF CONSUMERS REGARDING ECO-FRIENDLY FMCG PRODUCTS IN KERALA |
| Authors Name: | NIMISHA BALAGOPALAN , Dr. M. Jeyaramya. |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_204517
|
| Published Paper Id: | IJRTI2506024 |
| Published In: | Volume 10 Issue 6, June-2025 |
| DOI: | |
| Abstract: | Consumer awareness of green products in the fast-moving consumer goods (FMCG) industry has been among the noteworthy focal areas owing to environmental awareness and sustainability awareness. The present study concentrates on the determinants of consumer awareness of green products in Kerala, namely environmental awareness, health advantages, price, brand confidence, and availability. Consumers hold a positive perception toward sustainable goods, yet barriers like their increased price, restricted availability, and distrust about green messages keep customers from converting in a significant majority. It thus seeks to introduce the significance of raising awareness through targeted campaigns, policy backing, and specific industry intervention for shaping sustainable consumption habits. This is useful for marketers and companies who are interested in encouraging green product uptake in Kerala's FMCG market with their policy-maker stakeholders. |
| Keywords: | Green Products, Consumer Perception, FMCG, Sustainability, Kerala, Eco-friendly Consumption |
| Cite Article: | "PERCEPTIONS OF CONSUMERS REGARDING ECO-FRIENDLY FMCG PRODUCTS IN KERALA", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 6, page no.a187-a189, June-2025, Available :http://www.ijrti.org/papers/IJRTI2506024.pdf |
| Downloads: | 000403 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2506024
Registration ID:204517
Published In: Volume 10 Issue 6, June-2025
DOI (Digital Object Identifier):
Page No: a187-a189 Country: CALICUT, KERALA, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2506024 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2506024 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||