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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | Currency in Crisis: Analyzing India’s Rupee Depreciation and Its Impact on Consumer Behavior (2015–2025) |
| Authors Name: | Prof. B.Sudhakar Reddy |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_204102
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| Published Paper Id: | IJRTI2505226 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | https://doi.org/10.56975/ijrti.v10i5.204102 |
| Abstract: | Abstract The depreciation of the Indian rupee from 2015 to 2025 signifies more than a mere monetary phenomenon; it reflects profound structural and cyclical challenges facing the Indian economy. This paper explores the macroeconomic triggers that have weakened the rupee, including persistent current account deficits, large-scale foreign portfolio outflows, dependence on crude oil imports, and shifting global financial conditions such as U.S. monetary tightening. These economic pressures have led to significant consequences at both national and household levels, particularly affecting urban consumption behaviour. A dual-track consumption pattern has emerged, characterized by premiumization among affluent segments and downtrading among middle- and lower-income groups. Concurrently, there has been a marked increase in consumer preference for domestic products, indicating a resurgence of economic nationalism and the Swadeshi movement. Findings from a household-level case study in Gandhinagar affirm this trend while also emphasizing quality concerns as a major determinant of consumer loyalty. Though the Reserve Bank of India (RBI) has intervened to contain exchange rate volatility, the underlying imbalances remain unresolved. The paper concludes that the rupee depreciation period has had a transformative impact on consumption psychology and economic behaviour in India, likely influencing policymaking, industry strategy, and consumer preferences well beyond 2025. |
| Keywords: | Keywords: Rupee depreciation, India 2015–2025, macroeconomic imbalance, current account deficit, foreign capital outflows, urban consumption, premiumization, downtrading, Swadeshi movement, consumer behaviour, Reserve Bank of India (RBI), economic nationalism, trade deficit, inflation, quality perception, domestic brands. |
| Cite Article: | "Currency in Crisis: Analyzing India’s Rupee Depreciation and Its Impact on Consumer Behavior (2015–2025)", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.c245-c253, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505226.pdf |
| Downloads: | 000688 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2505226
Registration ID:204102
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v10i5.204102
Page No: c245-c253 Country: Hhyderabad, Telangana, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505226 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505226 |
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ISSN: 2456-3315
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