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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Volume Published : 11
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| Paper Title: | A COMPARATIVE ANALYSIS ON CUSTOMER RETAINING AUTOMATION TOOLS |
| Authors Name: | ADITYA BRAMHWANSHI , Rohit Dhore , Prof Vaishali Shende |
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IJRTI_203694
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| Published Paper Id: | IJRTI2505114 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | |
| Abstract: | With the evolution of digital marketing , What’sApp has become a platform for selling products and services and is being used by various industries , especially by small and medium scale business(SMB’s) . With the development of AI , various automation tools has come in use for what’sapp marketing and are performing well in the industry . This research presents a comparative analysis on various automation tools used for what’sapp marketing with aim to find out the most effective , particularly in enhancing CRM and customer loyalty . The study compares tools like WATI , Gallabox , Respond.IO , QuickReply.AI , Twilio API based on factors like adoption rate , open rate , customer retention rate , sales conversion , Return on investment (ROI) . By analyzing data , it was found that WATI consistently performs well across all sectors managing CRM and campaign automation . Respond.IO show a competitive performance in banking & financial sector . This research concludes that WATI automation tools has performed well across different sectors with a good average in all factors and stands out for Food & Beverages , E-Commerce and Education Industry . |
| Keywords: | Automation , Marketing , CRM , Customer Retention , ROI |
| Cite Article: | "A COMPARATIVE ANALYSIS ON CUSTOMER RETAINING AUTOMATION TOOLS ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.b102-b108, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505114.pdf |
| Downloads: | 000476 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2505114
Registration ID:203694
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier):
Page No: b102-b108 Country: Chhindwara, Madhya Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505114 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505114 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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