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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Issue Published : 118
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| Paper Title: | A descriptive study to assess the level of perception regarding modern beauty standards among students of selected colleges of Amritsar, Punjab. |
| Authors Name: | Kawaljeet Kaur |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_203297
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| Published Paper Id: | IJRTI2505002 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | |
| Abstract: | Beauty is the attractive appeal of a person while beauty standards are the ideals and perceptions of beauty that society and culture place on people. Modern beauty standards are defined by ideal traits like body shape, height, weight, facial features, skin tones, clothing style and hairstyle. Level of perception regarding these modern beauty standards is what impact the self-esteem of a person and is highly influenced by western culture, societal standard, media portrayal, cultural norms and personal experience. Although today's beauty standards are embracing diversity and natural beauty, moving away from conventional ideals of perfection. A descriptive study was conducted on 150 students of selected colleges of Amritsar, Punjab to identify the level of perception through convenient sampling techniques. A standard Board Conceptualization of Beauty Scale (BCBS) was used to elicit the detailed information related to study objective. The result of the study showed that majority 112(74%) of study participants had good level of perception followed by very few 39(26%) had average level of perception while no one had poor level of perception regarding modern beauty standards. There was significant association between level of perception regarding modern beauty standards with age, gender and family type while non-significant with religion, education, pocket money, place of living, type of diet, media form and physical appearance comparison. |
| Keywords: | Level of perception, modern beauty standards. |
| Cite Article: | "A descriptive study to assess the level of perception regarding modern beauty standards among students of selected colleges of Amritsar, Punjab.", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.a5-a17, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505002.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2505002
Registration ID:203297
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier):
Page No: a5-a17 Country: amritsar, punjab, India Research Area: Medical Science Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505002 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505002 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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