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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 10

Issue Published : 114

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Paper Title: MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD
Authors Name: Poornima Ajeet Choudhary
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IJRTI_201707
Published Paper Id: IJRTI2503224
Published In: Volume 10 Issue 3, March-2025
DOI:
Abstract: strategic marketing and branding efforts. This paper explores the critical elements of effective branding, including consistency, authenticity, differentiation, and emotional connection. It also outlines key marketing strategies such as content marketing, social media engagement, personalization, influencer collaborations, storytelling, and purpose-driven branding. As technology continues to reshape consumer interactions, brands must remain agile and customer-focused to foster lasting relationships. The future of branding lies in innovation and genuine connection, ensuring that businesses not only capture attention but also build trust and loyalty in a crowded world. In today’s fast-paced digital landscape, businesses face an ongoing challenge: standing out in a crowded market while building meaningful connections with consumers. Effective marketing and branding strategies are essential to achieving this goal, as they help create trust, loyalty, and emotional resonance with the target audience.
Keywords: Marketing, branding, strategies, loyalty, Engaging content, Sustainable.
Cite Article: "MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.c133-c136, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503224.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2503224
Registration ID:201707
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: c133-c136
Country: Thane, Maharashtra, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503224
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503224
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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