ISSN2456-3315
Impact Factor10.57
UGC CAREApproved
Low Cost₹599 / $45
CrossRefDOI
ESTD2016
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD
Authors
Poornima Ajeet Choudhary
Keywords
Marketing, branding, strategies, loyalty, Engaging content, Sustainable.
Abstract
strategic marketing and branding efforts. This paper explores the critical elements of effective branding, including consistency, authenticity, differentiation, and emotional connection. It also outlines key marketing strategies such as content marketing, social media engagement, personalization, influencer collaborations, storytelling, and purpose-driven branding. As technology continues to reshape consumer interactions, brands must remain agile and customer-focused to foster lasting relationships. The future of branding lies in innovation and genuine connection, ensuring that businesses not only capture attention but also build trust and loyalty in a crowded world.
In today’s fast-paced digital landscape, businesses face an ongoing challenge: standing out in a crowded market while building meaningful connections with consumers. Effective marketing and branding strategies are essential to achieving this goal, as they help create trust, loyalty, and emotional resonance with the target audience.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJRTI — journal style
"MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.10, Issue 3, page no.c133-c136, March-2025, Available :https://ijrti.org/papers/IJRTI2503224.pdf
APA — 7th edition
Choudhary, P. A. (2025). MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD. International Journal for Research Trends and Innovation, 10(3), c133-c136. https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224
MLA — 9th edition
Choudhary, Poornima Ajeet. "MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD." International Journal for Research Trends and Innovation, vol. 10, no. 3, 2025, pp. c133-c136, https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224.
Chicago — 17th, bibliography
Choudhary, Poornima Ajeet. "MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD." International Journal for Research Trends and Innovation 10, no. 3 (2025): c133-c136. https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224.
Harvard — author–date
Choudhary, P.A. (2025) 'MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD', International Journal for Research Trends and Innovation, 10(3), pp. c133-c136. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224
IEEE — numbered reference
P. A. Choudhary, "MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD," IJRTI, vol. 10, no. 3, pp. c133-c136, Mar. 2025.
Vancouver — biomedical
Choudhary PA. MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD. IJRTI. 2025 Mar;10(3):c133-c136.
AMA — 11th edition
Choudhary PA. MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD. IJRTI. 2025;10(3):c133-c136. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2503224,
author = {Poornima Ajeet Choudhary},
title = {MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD},
journal = {International Journal for Research Trends and Innovation},
volume = {10},
number = {3},
pages = {c133-c136},
year = {2025},
month = {March},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Choudhary, Poornima Ajeet
TI - MARKETING AND BRANDING: BUILDING CONNECTION IN A CROWDED WORLD
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 10
IS - 3
PY - 2025
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224
SP - c133-c136
ER -
Issue
Volume 10 Issue 3,
March-2025
Pages : c133-c136
Other Publication Details
Paper Reg. ID
IJRTI_201707
Published Paper ID
IJRTI2503224
Downloads
205,660
Research Area
Management
Country
Thane, Maharashtra, India
Published
March 2025
Published Paper PDF
https://ijrti.org/papers/IJRTI2503224.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2503224
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 10.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
UGC CARE Approved Journal — Transparent Peer-reviewed journal aligned with UGC’s 2025 suggestive parameters, with CrossRef DOI registration and Scopus Standard metadata on every published paper.
Licence
© 2025 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
