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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
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| Paper Title: | A STUDY ON INFLUENCER MARKETING FOR ELECTRIC VEHICLES IN INDIA - GROWTH, IMPACT & STRATEGIC APPROACH |
| Authors Name: | Gokul B , Dr. A. Vini Infanta |
| Download E-Certificate: | Download |
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IJRTI_201231
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| Published Paper Id: | IJRTI2503056 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | http://doi.one/10.1729/Journal.44135 |
| Abstract: | Influencer marketing has emerged as a powerful tool in shaping consumer perceptions, especially in emerging sectors like electric vehicles (EVs). This study explores the impact of influencer marketing on electric vehicle (EV) adoption in India, analyzing how social media influencers shape consumer awareness, trust, and purchase decisions. Through surveys and case studies of major EV brands, the research highlights that influencers play a crucial role in addressing consumer concerns like range anxiety, charging infrastructure, and cost savings. Findings indicate that influencer credibility, content authenticity, and audience demographics significantly affect engagement and purchase intent. The study concludes that influencer marketing, when strategically integrated with traditional methods, can accelerate EV adoption in India by enhancing consumer confidence and driving brand engagement. This research contributes to understanding the effectiveness of influencer marketing in the EV sector and offers recommendations for optimizing digital marketing strategies to accelerate EV adoption in India. |
| Keywords: | Electric Vehicles, influencer marketing, consumer awareness, brand engagement, strategies. |
| Cite Article: | "A STUDY ON INFLUENCER MARKETING FOR ELECTRIC VEHICLES IN INDIA - GROWTH, IMPACT & STRATEGIC APPROACH", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.a433-a440, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503056.pdf |
| Downloads: | 000449 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2503056
Registration ID:201231
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.44135
Page No: a433-a440 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503056 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503056 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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