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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21495
Article Published : 8513
Total Authors : 22399
Total Reviewer : 805
Total Countries : 158
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| Paper Title: | Enhancing Digital Marketing Capabilities in the Software-as-a-Service (SaaS) Industry. |
| Authors Name: | Salman Afridi SM , Prof. Y Nagaraju |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_200078
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| Published Paper Id: | IJRTI2412034 |
| Published In: | Volume 9 Issue 12, December-2024 |
| DOI: | http://doi.one/10.1729/Journal.42729 |
| Abstract: | The rapid adoption of Conversational AI tools, such as ChatGPT, Bard, and Gemini AI, is transforming how users search for information and interact with digital platforms. This paper discusses Digital Marketing capabilities in the SaaS industry by introducing an innovative concept of Artificial Intelligence Optimisation (AIO) for the first-time. Unlike traditional Search Engine Optimisation (SEO), AIO focuses on optimising AI-driven search experiences, enabling intelligent product recommendations, dynamic comparative analysis, and trust score mechanisms through conversational platforms. The study proposes a conceptual framework for implementing AIO in SaaS digital marketing strategies, outlining key dimensions such as data-driven insights, machine learning algorithms, and trust-building systems. By adopting AIO, SaaS businesses can improve search relevance, user engagement, and customer decision-making processes. This paper aims to provide a strategic roadmap for leveraging Conversational AI as a powerful tool for customer acquisition, satisfaction, and long-term loyalty in the SaaS ecosystem. |
| Keywords: | Digital Marketing, SaaS Industry, Artificial Intelligence Optimisation (AIO), Conversational AI, Intelligent Product Recommendations |
| Cite Article: | "Enhancing Digital Marketing Capabilities in the Software-as-a-Service (SaaS) Industry.", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 12, page no.a327-a335, December-2024, Available :http://www.ijrti.org/papers/IJRTI2412034.pdf |
| Downloads: | 000636 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2412034
Registration ID:200078
Published In: Volume 9 Issue 12, December-2024
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.42729
Page No: a327-a335 Country: Bangalore, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2412034 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2412034 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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