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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21495
Article Published : 8513
Total Authors : 22399
Total Reviewer : 805
Total Countries : 158
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| Paper Title: | ENGAGING CONSUMERS THROUGH VIRTUAL REALITY: A GAME-CHANGER IN MARKETING |
| Authors Name: | DR. PRAKASH S ALALAGERI |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_200072
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| Published Paper Id: | IJRTI2412029 |
| Published In: | Volume 9 Issue 12, December-2024 |
| DOI: | |
| Abstract: | Virtual Reality (VR) has emerged as a transformative tool in the realm of product promotion, offering immersive and interactive experiences that traditional advertising methods cannot replicate. This paper explores the impact of VR on marketing strategies, examining its potential to engage customers, enhance brand perception, and drive purchasing decisions. Through a detailed analysis of case studies, industry trends, and consumer behavior, the study highlights how VR is reshaping the promotional landscape, the challenges associated with its adoption, and future implications for businesses. |
| Keywords: | Key words: Virtual reality, Marketing, Promotion, Consumer engagement, case studies |
| Cite Article: | "ENGAGING CONSUMERS THROUGH VIRTUAL REALITY: A GAME-CHANGER IN MARKETING", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 12, page no.a261-a269, December-2024, Available :http://www.ijrti.org/papers/IJRTI2412029.pdf |
| Downloads: | 000548 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2412029
Registration ID:200072
Published In: Volume 9 Issue 12, December-2024
DOI (Digital Object Identifier):
Page No: a261-a269 Country: davanagere, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2412029 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2412029 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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