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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21495
Article Published : 8513
Total Authors : 22399
Total Reviewer : 805
Total Countries : 158
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| Paper Title: | A Study on Customers' Perception towards Shopping Malls: A Case Study of Balasore City, Odisha |
| Authors Name: | Manmohan Panda , Chinmayee Sahoo |
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| Author Reg. ID: |
IJRTI_200062
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| Published Paper Id: | IJRTI2412023 |
| Published In: | Volume 9 Issue 12, December-2024 |
| DOI: | |
| Abstract: | A shopping mall is a place where a wide range of goods and services are available. In today's technological age, malls have a significant influence on shopping habits. Although many customers now purchase various products online, there are still several drawbacks to online shopping, such as the inability to physically examine products, the risk of cybercrimes, and issues with online payments. These challenges often encourage customers to prefer shopping at physical stores. As a result, shopping malls continue to hold a relevant place in the market today. This study aims to examine customer perceptions of shopping malls in Balasore City. It is based on both primary and secondary data, collected through a well-designed questionnaire. A total of 50 respondents (including students, professionals, housewives, service workers, and business people) from Balasore City participated in the survey conducted between October and December 2015. The data collection process included a preliminary review for completeness, followed by editing, coding, tabulation, and grouping according to the study’s requirements. The analysis of the data was performed using percentage methods. |
| Keywords: | Shopping Malls, Customers' Perceptions. Cyber Crime, Physical Market & Technological Age |
| Cite Article: | "A Study on Customers' Perception towards Shopping Malls: A Case Study of Balasore City, Odisha", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 12, page no.a209-a215, December-2024, Available :http://www.ijrti.org/papers/IJRTI2412023.pdf |
| Downloads: | 000852 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2412023
Registration ID:200062
Published In: Volume 9 Issue 12, December-2024
DOI (Digital Object Identifier):
Page No: a209-a215 Country: Keonjhar, Odisha, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2412023 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2412023 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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