IJRTI
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

Call For Paper

For Authors

Forms / Download

Published Issue Details

Editorial Board

Other IMP Links

Facts & Figure

Impact Factor : 8.14

Issue per Year : 12

Volume Published : 10

Issue Published : 105

Article Submitted : 11937

Article Published : 5968

Total Authors : 15688

Total Reviewer : 599

Total Countries : 108

Indexing Partner

Licence

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Published Paper Details
Paper Title: Market Entry and Brand Positioning Strategies for E-Commerce Fashion Brands
Authors Name: Yuvraj Singh , Dr. Seema Chaudhary
Download E-Certificate: Download
Author Reg. ID:
IJRTI_190145
Published Paper Id: IJRTI2407037
Published In: Volume 9 Issue 7, July-2024
DOI:
Abstract: Branding Strategies play a vital role in the success of E-Commerce fashion brands. The core aim of the study is to understand the role played by strategies in E-Commerce fashion brands and the change that strategies have brought to the brands after application. It also aims to analyse and validate the survey and bring to light the contribution of strategies and the vital role played for the success of the brands. This study also highlights some of the best strategies which have changed the entire image of fashion brands from customer point of view. The results of the research are expected to show the strategic brand management process of various E- Commerce brands. The researcher considered 5 categories: clothing, lingerie, lifestyle & home products, accessories and cosmetics. The results concluded that Strategic Management in branding is the key to reach more and more consumers effectively and quicker. A Brand with unique strategies can position itself faster in the market with a good business value.
Keywords: Brand strategies, online, e-commerce, brand management
Cite Article: "Market Entry and Brand Positioning Strategies for E-Commerce Fashion Brands", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 7, page no.326 - 331, July-2024, Available :http://www.ijrti.org/papers/IJRTI2407037.pdf
Downloads: 000204760
ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2407037
Registration ID:190145
Published In: Volume 9 Issue 7, July-2024
DOI (Digital Object Identifier):
Page No: 326 - 331
Country: ROHINI SECTOR-11, DELHI-110085, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2407037
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2407037
Share Article:

Click Here to Download This Article

Article Preview
Click Here to Download This Article

Major Indexing from www.ijrti.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

ISSN Details

ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

DOI (A digital object identifier)


Providing A digital object identifier by DOI.ONE
How to Get DOI?

Conference

Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Creative Commons License This material is Open Knowledge This material is Open Data This material is Open Content

Important Details

Join RMS/Earn 300

IJRTI

WhatsApp
Click Here

Indexing Partner