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Abstract: This research survey Investigate the Pharmaceutical marketing strategies are one of the main reasons that massively influence the physician’s conduct This issue has been hardly explored in very little studies that investigated the impact of pharmaceutical marketing strategies on physician’s conduct in developing countries Objective: This paper aims to explore the impact of pharmaceutical marketing Strategies influence on physician’s conduct. Methods: The convenience sampling method was used to attain the objectives of the study. A self-administrative online questionnaire was used upon receiving ethical approval, verbal consent was also taken from the participant. used to perform statistical analysis. The study proposes a qualitative Research methodology involving a literature review, a survey of the study population, qualitative data analysis, and ethical considerations. According to the survey, it clearly indicates that pharmaceutical marketing strategy impact on physician’s behaviour.
Keywords:
Keywords: Pharmaceutical Marketing strategies, physician conduct, public health.
Cite Article:
"Pharmaceutical marketing strategies influencing physician’s conduct", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 6, page no.647 - 657, June-2024, Available :http://www.ijrti.org/papers/IJRTI2406094.pdf
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000205022
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator