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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: September 2025
Volume 10 | Issue 9
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 112
Article Submitted : 17346
Article Published : 7552
Total Authors : 20065
Total Reviewer : 733
Total Countries : 133
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| Paper Title: | ETHICAL CHALLENGES IN DIGITAL MARKETING |
| Authors Name: | YAZHINI.J , SABAREESH.P |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_190032
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| Published Paper Id: | IJRTI2406050 |
| Published In: | Volume 9 Issue 6, June-2024 |
| DOI: | |
| Abstract: | Communication and information technology have altered the landscape of how marketers interact with customers in this era of digital marketing. It is favoured since it is more cost-effective and less expensive than an offline strategy.Megastores that operate online have embraced it widely. However, there are several examples of dishonest business tactics by internet retailers. Customers are developing a bad attitude towards internet buying as a result of this. Indian consumers are beginning to feel more confident yet still being wary. However, at this early stage of its development, reports and incidents of dishonesty, fraud, and abuse of bank account information are creating obstacles for the advancement of digital marketing. In addition, a lot of marketers contact consumers in unethical methods. Everyone knows that by tampering with the IP address or even spoofing the email address, it is simple to assume the identity of any other online user. The use of digital marketing in an unethical or fraudulent manner to defraud the average consumer has raised the stakes and made marketers' jobs more challenging. |
| Keywords: | Digital marketing, spoofing, snail mail, e-mail, ethics, and online frauds |
| Cite Article: | "ETHICAL CHALLENGES IN DIGITAL MARKETING", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 6, page no.369 - 371, June-2024, Available :http://www.ijrti.org/papers/IJRTI2406050.pdf |
| Downloads: | 000204960 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2406050
Registration ID:190032
Published In: Volume 9 Issue 6, June-2024
DOI (Digital Object Identifier):
Page No: 369 - 371 Country: Tiruchengode, Namakkal, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2406050 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2406050 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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