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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: September 2025
Volume 10 | Issue 9
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 112
Article Submitted : 17346
Article Published : 7552
Total Authors : 20065
Total Reviewer : 733
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| Paper Title: | A STUDY ON CUSTOMER`S PERCEPTION ON GREEN MARKETING |
| Authors Name: | Sayan Adhikary |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189921
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| Published Paper Id: | IJRTI2405084 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | This research investigates the role of green markets in promoting sustainable consumption and influencing consumer behavior amidst growing environmental concerns. Emphasizing eco-friendly products, ethical sourcing, and community engagement, green markets offer sustainable alternatives to conventional markets. A mixed-methods approach was utilized, incorporating qualitative interviews and surveys to explore consumer motivations, attitudes, and behaviors towards green markets. The study gathered data from 80-85 consumers who have purchased green products and who have ideas about green product, analyzing the impact of marketing strategies on consumer perceptions and decision-making processes through the Theory of Reasoned Action. |
| Keywords: | Green marketing, Consumer perception, Environmental consciousness, Sustainable consumption, Eco-friendly products, Consumer attitudes, Environmental responsibility, Green washing, Marketing communication, Corporate social responsibility (CSR), Sustainability messaging, Purchase intention, Ethical consumerism, Environmental impact, Brand image, Consumer Behavior, Buyers Perception, Green Products, Green Marketing Business Strategy. |
| Cite Article: | "A STUDY ON CUSTOMER`S PERCEPTION ON GREEN MARKETING", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 5, page no.605 - 611, May-2024, Available :http://www.ijrti.org/papers/IJRTI2405084.pdf |
| Downloads: | 000205038 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2405084
Registration ID:189921
Published In: Volume 9 Issue 5, May-2024
DOI (Digital Object Identifier):
Page No: 605 - 611 Country: Purulia, West Bengal, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2405084 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2405084 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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