ISSN2456-3315
Impact Factor10.57
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CrossRefDOI
ESTD2016
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Paper Title
Impact of Rational Advertising on Consumer Skepticism
Authors
Amit Kumar , Dr. Mahesh Chandra
Keywords
Rational Advertising, Skepticism, Consumer Skepticism.
Abstract
This research investigates the nuanced relationship between rational advertising strategies and consumer skepticism through meticulous quantitative analysis. In an era of information overload and a discerning consumer base, understanding the intricacies of advertising effectiveness is imperative for marketers. The study aims to unravel the influence of rational advertising on consumer skepticism, accentuating the crucial role of messaging grounded in reason and logic in shaping the evolving landscape of advertising. Through a rigorous examination of quantitative data, this research provides valuable insights into how rational appeals impact consumer trust and skepticism, laying the groundwork for the development of more effective advertising strategies.
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How To Cite
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IJRTI — journal style
"Impact of Rational Advertising on Consumer Skepticism", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.9, Issue 2, page no.118 - 120, February-2024, Available :https://ijrti.org/papers/IJRTI2402020.pdf
APA — 7th edition
Kumar, A., & Chandra, M. (2024). Impact of Rational Advertising on Consumer Skepticism. International Journal for Research Trends and Innovation, 9(2), 118 - 120. https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020
MLA — 9th edition
Kumar, Amit, and Mahesh Chandra. "Impact of Rational Advertising on Consumer Skepticism." International Journal for Research Trends and Innovation, vol. 9, no. 2, 2024, pp. 118 - 120, https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020.
Chicago — 17th, bibliography
Kumar, Amit, and Mahesh Chandra. "Impact of Rational Advertising on Consumer Skepticism." International Journal for Research Trends and Innovation 9, no. 2 (2024): 118 - 120. https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020.
Harvard — author–date
Kumar, A. and Chandra, M. (2024) 'Impact of Rational Advertising on Consumer Skepticism', International Journal for Research Trends and Innovation, 9(2), pp. 118 - 120. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020
IEEE — numbered reference
A. Kumar and M. Chandra, "Impact of Rational Advertising on Consumer Skepticism," IJRTI, vol. 9, no. 2, pp. 118 - 120, Feb. 2024.
Vancouver — biomedical
Kumar A, Chandra M. Impact of Rational Advertising on Consumer Skepticism. IJRTI. 2024 Feb;9(2):118 - 120.
AMA — 11th edition
Kumar A, Chandra M. Impact of Rational Advertising on Consumer Skepticism. IJRTI. 2024;9(2):118 - 120. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2402020,
author = {Amit Kumar and Mahesh Chandra},
title = {Impact of Rational Advertising on Consumer Skepticism},
journal = {International Journal for Research Trends and Innovation},
volume = {9},
number = {2},
pages = {118 - 120},
year = {2024},
month = {February},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Kumar, Amit
AU - Chandra, Mahesh
TI - Impact of Rational Advertising on Consumer Skepticism
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 9
IS - 2
PY - 2024
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020
SP - 118
EP - 120
ER -
Issue
Volume 9 Issue 2,
February-2024
Pages : 118 - 120
Other Publication Details
Paper Reg. ID
IJRTI_189165
Published Paper ID
IJRTI2402020
Downloads
205,644
Research Area
Management
Country
U.p, uttar pardesh, India
Published
February 2024
Published Paper PDF
https://ijrti.org/papers/IJRTI2402020.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2402020
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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Licence
© 2024 — Authors hold the copyright of this article.
This work is licensed under a
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and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
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Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
