IJRTI
International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: Digital Marketing - Emerging Trends and Strategies
Authors Name: Pooja Herplani
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IJRTI_186976
Published Paper Id: IJRTI2305226
Published In: Volume 8 Issue 5, May-2023
DOI:
Abstract: Digital marketing has emerged as an indispensable strategy for businesses seeking to thrive in the digital age. By embracing digital marketing, businesses can unlock new avenues for growth, engagement, and success in the ever-evolving digital landscape. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. The purpose of this paper is to study the impact of digital marketing. This paper begins with the introduction of digital marketing and then it highlights the tools of digital marketing, difference between digital marketing and traditional marketing and the pro’s and con’s of digital marketing in today’s dynamic world.
Keywords: Digital marketing, Internet, Components, Technology, Online advertising
Cite Article: "Digital Marketing - Emerging Trends and Strategies ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.2287 - 2290, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305226.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2305226
Registration ID:186976
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 2287 - 2290
Country: Surat, Gujarat, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305226
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305226
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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