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Abstract
In this modern age, all the activities ofBusiness are rely on Science & Technology, these all involves either directly or indirectly. It includes various innovative practices like- online trading, e-commerce, e-payment, e-marketing etc. by using different kinds of Mobile Applications and Internet Portals. The business world has witnessed the popularity of online shopping industry and has also seen the emergence of e-commerce in other areas which has ultimately given rise to Digital Marketing.It is proved that we all are connected through social media, which iscreating new opportunities for marketers to attract the customers through digital platform.This paper offers views on some present and future trends& innovations in marketing, especiallyevolution of digital marketing, review the various aspects of Digital marketing. It also covers how digital marketing helps to easy doing business practices and impact of digital marketing on business developments. In this study, we acknowledged that Digital Marketing can really benefitsto businesses such as- Search engine marketing, e-commerce marketing, and social media marketing, etc., are becoming more and more common in our advanced and innovative technology.
Keywords:
Digital marketing, Technology, social media, Marketing trends.
Cite Article:
"Digital Marketing: An overview", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.1994 - 1996, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305180.pdf
Downloads:
000205468
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator