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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
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| Paper Title: | CONSUMER PURCHASE BEHAVIOUR AND SATISFACTION OF HEALTH DRINKS – A STUDY REFERENCE TO TIRUPPUR |
| Authors Name: | Dr.K. CHELLADURAI , S. AMUTHA |
| Download E-Certificate: | Download |
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IJRTI_186684
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| Published Paper Id: | IJRTI2305128 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | ABSTRACT Consumer purchase behaviour and satisfaction research is a useful tool in marketing for all sorts of organisation. Also, consumer behaviour is the study of how individuals and groups, and organisations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Studying consumers provide clues for improving or introducing products or services, setting prices, devising channels constructing messages, and developing other marketing activities. Marketers are always looking for emerging trends that suggest new marketing opportunities. Successful marketing requires that companies fully connect with their consumers. Understanding consumers - gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their shopping brand. How fast they achieve this depends on their budget and time available to their shopping. The research report on, ”Consumer purchase behaviour and satisfaction of health drinks – A study reference to Tiruppur” is to study how health drinks can leverage social media to penetrate their markets, reach their consumers and develop relationships in a personal and direct manner that can catapult their brand and raise their awareness as successfully as any large business. The report also discloses the influence of purchase decisions and satisfaction levels. |
| Keywords: | Consumers, Consumers purchase behaviours of health drinks and consumers satisfaction levels |
| Cite Article: | "CONSUMER PURCHASE BEHAVIOUR AND SATISFACTION OF HEALTH DRINKS – A STUDY REFERENCE TO TIRUPPUR", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.810 - 814, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305128.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2305128
Registration ID:186684
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 810 - 814 Country: UDUMALPET, TAMILNADU, INDIA Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305128 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305128 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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