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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 114
Article Submitted : 18499
Article Published : 7841
Total Authors : 20714
Total Reviewer : 756
Total Countries : 142
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| Paper Title: | Exploring University Brand Heritage Dimensions and Students’ Choice of Higher Educational Institutions |
| Authors Name: | Amey Devle , Dr. Vilas Chauhan |
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| Author Reg. ID: |
IJRTI_185970
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| Published Paper Id: | IJRTI2304102 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | The aim of this research paper is to identify and explore various dimensions of brand heritage in higher education institutions, determine the factors that affect the choice of higher education institutions, and analyse the impact of individual brand heritage dimensions on the overall brand heritage of higher education institutions. The study uses a self-administered questionnaire based on identified brand heritage dimensions on a five-point Likert scale. Data of 150 students was collected from two Higher Education Institutes (HEIs), The Maharaja Sayajirao University of Baroda and The Sardar Patel University, Anand. The collected data is analysed using different statistical techniques such as descriptive statistics, factor loading, correlation, and standard deviations. The outcome of statistical analysis reveals that the identified dimensions are strongly related to each other and has a positive overall impact on brand heritage in higher education institutes. The relative importance of various dimensions of brand heritage in a student’s choice of a higher educational institute is also presented. |
| Keywords: | Brand equity, Brand Heritage, HEIs, (Higher education institutes), Branding |
| Cite Article: | "Exploring University Brand Heritage Dimensions and Students’ Choice of Higher Educational Institutions", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.613 - 620, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304102.pdf |
| Downloads: | 000205154 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304102
Registration ID:185970
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 613 - 620 Country: VADODARA, Gujarat, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304102 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304102 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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