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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 8

Issue Published : 85

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Article Published : 4002

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Published Paper Details
Paper Title: Analysis of Business Growth Strategies on Performance of Financial Digital Lenders in Kenya.
Authors Name: Njagi Antony Kimuhu
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IJRTI_184401
Published Paper Id: IJRTI2210079
Published In: Volume 7 Issue 10, October-2022
DOI:
Abstract: Businesses all over the world make critical resolutions on how to improve or maintain their performance to a sustainable level. To achieve this desired performance, most of these businesses make use of growth strategies in different ways and the results achieved vary from one organization to another and from one industry to another. Therefore the particular purpose of this research will be to analyze the influence of growth strategies on the performance of financial digital lenders in Kenya. The objective of this study was to establish the influence of the new market penetration strategy on the performance of financial digital lenders, to find out the influence of market development strategy on the performance of financial digital lenders, to determine the influence of product development strategy on the performance of financial digital lenders, and to establish the influence of diversification strategy on the performance of financial digital lenders in Kenya. This research used a mixed methodology and a descriptive research design since it was the best way of gathering knowledge from respondents through the appliance of questionnaires.
Keywords: Growth strategy, Organization performance, digital lenders
Cite Article: "Analysis of Business Growth Strategies on Performance of Financial Digital Lenders in Kenya.", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 10, page no.584 - 588, October-2022, Available :http://www.ijrti.org/papers/IJRTI2210079.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2210079
Registration ID:184401
Published In: Volume 7 Issue 10, October-2022
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Page No: 584 - 588
Country: Chogoria, Meru South, Kenya
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2210079
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2210079
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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