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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 8

Issue Published : 85

Article Submitted : 7835

Article Published : 4002

Total Authors : 10443

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Paper Title: Mass Perception towards Digital and Cashless Transactions - An Empirical Study
Authors Name: Dr Karabi Goswami , Dr Shazeed Ahmed
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Published Paper Id: IJRTI2210033
Published In: Volume 7 Issue 10, October-2022
Abstract: With technological and infrastructural development attaining a globalised character, digitalization has become the order of the day. The country of India has already started the ambitious plan for a totally digitalized economy. But as the heart of India lives in the villages, there is a long way to go. The focus of this study is to understand the perception of people towards a digitalized and cashless economy. It was a descriptive study conducted in the state of Assam in the north eastern part of India. Multistage sampling technique was followed to select the sample of 1200 respondents spread across both the rural and urban areas. Study reveals that people do not perceive digital transactions to be meant for only technical people. People agree that digital transactions facilitate anywhere and anytime banking facility. Hence there is a fair degree of comfort to the users. However people find that certain technical issues are involved in digital transactions. Further people like to go for personal visits to bank for banking services and they cannot totally do away with the habit. Lastly there has to be some long term strategies so that people feel and reap the benefit of substantial discounts and offers in using this mode of doing transactions.
Keywords: Digitalisation, Multistage, Regression, Perception, Paperless
Cite Article: "Mass Perception towards Digital and Cashless Transactions - An Empirical Study ", International Journal of Science & Engineering Development Research (, ISSN:2455-2631, Vol.7, Issue 10, page no.252 - 258, October-2022, Available :
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2210033
Registration ID:184244
Published In: Volume 7 Issue 10, October-2022
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Page No: 252 - 258
Country: Guwahati, Assam, India
Research Area: Management
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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