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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 114
Article Submitted : 18456
Article Published : 7827
Total Authors : 20673
Total Reviewer : 756
Total Countries : 142
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Published Paper Details
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| Paper Title: | A STUDY ON CONSUMERS` WILLINGNESS TO PAY MORE PRICES FOR GREEN PRODUCTS |
| Authors Name: | CHEDILAL PRAJAPATI , Prof Shrivardhan Pathak |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_183621
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| Published Paper Id: | IJRTI2208110 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | |
| Abstract: | The world is developing significantly with huge industrialization all around and leaving behind a curse to the nature. People all around the globe arc now aware about the environmental depletion which the industrialists have been serving along with the bundle of utilities. Newspapers. magazines and all media arc also now a day's enhancing consumer's attention towards the environmental effects a product may have. This problem, thus, being not of a nation but of the whole globe, has increased the need of the marketer to focus upon. In order to survive in such an aware market, every marketer has to imperatively focus upon the green marketing. There is nothing new in the green product and green marketing but it only cares for the environment. Environment friendly products/raw materials arc the demand for both real consumers as well as the industrial buyers. Green marketing is a global concern and it is going to have a better future ahead. It can most profitably be used as a growth opportunity if the lag behinds are eliminated. The most important factor is to understand the consumer's perception about the environment and to develop a better sense of moral obligation in every citizen. |
| Keywords: | Green Marketing |
| Cite Article: | " A STUDY ON CONSUMERS` WILLINGNESS TO PAY MORE PRICES FOR GREEN PRODUCTS", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 8, page no.630 - 633, August-2022, Available :http://www.ijrti.org/papers/IJRTI2208110.pdf |
| Downloads: | 000205130 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2208110
Registration ID:183621
Published In: Volume 7 Issue 8, August-2022
DOI (Digital Object Identifier):
Page No: 630 - 633 Country: MAHARAJGANJ, UTTAR PRADESH, INDIA Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2208110 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2208110 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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