ISSN2456-3315
Impact Factor10.57
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Paper Title
Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA
Authors
Sudeshna Bordoloi , Prof. Amalesh Bhowal
Keywords
Attention, Stimulus-organism-response (S-O-R), Cognitive domain functions
Abstract
Abstract:
Tour planning is a very interesting domain of study where individuals mentally engage themselves in experiential marketing. Individuals react to the stimuli and in the process participate in the decision-making phenomenon.
Purpose:
The first objective of this study is to investigate the existence of the data driven Stimulus-Organism-Response (S-O-R) phenomenon and analyses the structure of variables simultaneously. The second objective of this study is to examine the role of cognitive domain function score among the tour planners.
Research Method and Methodology:
Primary data was collected by survey method using self-administered questionnaire as tool for collecting data. Non-probability purposive sampling technique was used to collect data. The latent variables considered for this study are attention and cognitive domain function. Both descriptive and inferential statistics have been used for this study. This study was approached with an interdependent quantitative method and multivariate technique of Exploratory Factor Analysis (EFA) was performed.
Findings:
Data driven stimuli plays an important role in driving the app user’s online navigation behaviour by stimulating the user’s cognitive domain functions.
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How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJRTI — journal style
"Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.7, Issue 7, page no.1752 - 1757, July-2022, Available :https://ijrti.org/papers/IJRTI2207302.pdf
APA — 7th edition
Bordoloi, S., & Bhowal, A. (2022). Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA. International Journal for Research Trends and Innovation, 7(7), 1752 - 1757. https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302
MLA — 9th edition
Bordoloi, Sudeshna, and Amalesh Bhowal. "Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA." International Journal for Research Trends and Innovation, vol. 7, no. 7, 2022, pp. 1752 - 1757, https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302.
Chicago — 17th, bibliography
Bordoloi, Sudeshna, and Amalesh Bhowal. "Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA." International Journal for Research Trends and Innovation 7, no. 7 (2022): 1752 - 1757. https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302.
Harvard — author–date
Bordoloi, S. and Bhowal, A. (2022) 'Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA', International Journal for Research Trends and Innovation, 7(7), pp. 1752 - 1757. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302
IEEE — numbered reference
S. Bordoloi and A. Bhowal, "Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA," IJRTI, vol. 7, no. 7, pp. 1752 - 1757, Jul. 2022.
Vancouver — biomedical
Bordoloi S, Bhowal A. Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA. IJRTI. 2022 Jul;7(7):1752 - 1757.
AMA — 11th edition
Bordoloi S, Bhowal A. Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA. IJRTI. 2022;7(7):1752 - 1757. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2207302,
author = {Sudeshna Bordoloi and Amalesh Bhowal},
title = {Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA},
journal = {International Journal for Research Trends and Innovation},
volume = {7},
number = {7},
pages = {1752 - 1757},
year = {2022},
month = {July},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Bordoloi, Sudeshna
AU - Bhowal, Amalesh
TI - Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 7
IS - 7
PY - 2022
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302
SP - 1752
EP - 1757
ER -
Issue
Volume 7 Issue 7,
July-2022
Pages : 1752 - 1757
Other Publication Details
Paper Reg. ID
IJRTI_183427
Published Paper ID
IJRTI2207302
Downloads
205,621
Research Area
Management
Country
Karbi Anglong, Assam, India
Published
July 2022
Published Paper PDF
https://ijrti.org/papers/IJRTI2207302.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2207302
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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The content, data and findings in this article are based on the authors’ research and have been
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
