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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 109
Article Submitted : 15955
Article Published : 7033
Total Authors : 18917
Total Reviewer : 679
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| Paper Title: | Changing Consumer Behavior in the Entertainment Industry of India |
| Authors Name: | Siddhi Jaiswal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_183352
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| Published Paper Id: | IJRTI2207269 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | ABSTRACT: Entertainment Due to the frantic nature of modern living, numerous forms of entertainment media assist people in reducing their stress levels. Consumers now have access to a variety of diverse entertainment sources such as cinema, theatre, live performances, festival carnivals, art and exhibitions, the internet, and so on, thanks to technological advancements. This study discusses the various forms of entertainment available to consumers. It analyses how consumer preferences are shifting away from conventional entertainment medium and toward modern entertainment media. In addition, the writers assessed the numerous reasons for shifting consumer patterns in the entertainment business. The objective of this paper is to analyse the changing behaviour of consumers in the entertainment industry over the years in India and to examine the different forms of entertainment content available to customers. To complete this study, secondary form of data from Broadcast Audience Research Council, reports of IBEF and PwC and other authentic resources. By using statistical technique and graphs it can be concluded that there has been a positive change in the trends of the consumer in the entertainment industry due to the increase in technology. . |
| Keywords: | Key words - Entertainment industry, Entertainment, Media, Consumer trends |
| Cite Article: | "Changing Consumer Behavior in the Entertainment Industry of India", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.1531 - 1534, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207269.pdf |
| Downloads: | 000204875 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2207269
Registration ID:183352
Published In: Volume 7 Issue 7, July-2022
DOI (Digital Object Identifier):
Page No: 1531 - 1534 Country: Raipur, Chhattisgarh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2207269 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2207269 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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