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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | Customer Perceptions of IT in Banking Sector- A special reference to Canara Bank |
| Authors Name: | Dr. Ashwini A Yarnal , Dr. Muragesh Y Pattanshetti |
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| Author Reg. ID: |
IJRTI_183347
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| Published Paper Id: | IJRTI2207263 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | Due to Globalization, Privatization and Liberalization the Indian Economy is a free economy. Moreover, Bank Industry underwent many changes in their operations. The growing competition and increasing customer expectation must lead increase in awareness among the bank on usage of technology in banking operation. IT is one of the restructuring strategies adopted by Indian Banking Industry. Indian banks Traditional system changes into new technology. Indian Banking System needs to enhance their operational efficiency, management excellence and risk management to operate in more dynamic, complex, and rapidly changing environment. New challenges in managing talent must be addressed, customer demand and satisfaction met in an era of growing competition. The bank constantly upgrading technology, software, website, privacy options to enable to customer actively use of Internet Banking. Bank must encourage their customer to use new technology i.e., IT facility. IT has made significant impact on banking industry; it has increased the on-line competition between the banks. The bank needs to develop the creative solution of how to use new technology and provide customer on-line service quality among the competitors. This study will help the bankers to understand the utilization of facility and evolve marketing and motivational strategies for decision making and further necessary action i.e., in regards with consumer awareness of e-banking, advertising of IT etc. for implementation of IT as an innovative management concept. In Vijayapura City there are two branches of Canara bank, both banks are working with internet banking. |
| Keywords: | Globalization, Privatization, Liberalization, Technology, Management Excellence, e-Banking |
| Cite Article: | "Customer Perceptions of IT in Banking Sector- A special reference to Canara Bank", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.1500 - 1507, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207263.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2207263
Registration ID:183347
Published In: Volume 7 Issue 7, July-2022
DOI (Digital Object Identifier):
Page No: 1500 - 1507 Country: Viajayapura, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2207263 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2207263 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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