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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 109
Article Submitted : 15955
Article Published : 7033
Total Authors : 18917
Total Reviewer : 679
Total Countries : 125
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| Paper Title: | Consumer Preference and Reasons Towards Instant Food Products |
| Authors Name: | R.KEERTHANA , Dr.R.Amsaveni |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_183045
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| Published Paper Id: | IJRTI2207113 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | The present study aims to know the reason among the consumers for preferring Instant Food Products and identify the most preferred Instant Food Products. 150 consumers were chosen to conduct the research from Tirupur City. Judgement or purposive sampling technique were used to identify the consumers among all people in Tirupur District. Both primary and secondary data were used. Primary data collected from questionnaire and secondary data collected from E-Journals, Journals, Magazines, Websites etc., To analyze the collected primary data, tools like Simple Percentage, Chi-Square Analysis and ANOVA were used. From the study, it is found that most of the respondents prefer both Vegetarian and Non-Vegetarian food and they buy after verifying expiry date. Most of the respondents are salaried class, belong to nuclear family type and spend Rs.301-Rs.500 per month. Advertisement attracts new customers with their variety of products for their instant needs and saves cooking time and can cook restaurant style taste at home |
| Keywords: | Instant Food, Consumer Preference, Reasons, Food Type, Marketing |
| Cite Article: | "Consumer Preference and Reasons Towards Instant Food Products", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.763 - 769, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207113.pdf |
| Downloads: | 000204880 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2207113
Registration ID:183045
Published In: Volume 7 Issue 7, July-2022
DOI (Digital Object Identifier):
Page No: 763 - 769 Country: Coimbatore, Tamilnadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2207113 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2207113 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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