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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 109
Article Submitted : 16130
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Total Authors : 19084
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| Paper Title: | A Study on Consumer Behavior towards Online Shopping with Special Reference to Himachal Pradesh |
| Authors Name: | Rohit Verma , Dr. Manish Khanna |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_183057
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| Published Paper Id: | IJRTI2207098 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | Abstract The online shopping is changing the way people shop for goods and services, and it has quickly become a social trend. With the advent of online shopping, consumers are no longer restricted by brick and mortar stores' hours of operation or physical locations. Consumers use the internet not only to buy the products and services online, but they also use it to compare the costs of various products as well as the features and after-sale support they will get from various e-retailers. About the future of digital business, many experts are very ambitious. Aside from the enormous potential of the E-commerce market, the internet offers an opportunity for businesses to reach out to current and new customers more efficiently. The study's goals are to comprehend consumer awareness of and preferences for various products available online, frequency of online shopping, type of product purchase, and factors influencing online purchase. The primary data for the empirical study was gathered using a structured questionnaire. 600 respondents, who currently reside three divisions of Himachal Pradesh in proportion to their population made up the sample. The method of convenience sampling was used to choose the respondents. Understanding the factors that influence online consumer behaviour and developing marketing strategies in line with those factors will help marketers draw in new clients and keep existing ones. |
| Keywords: | Keywords: E-retailers, Digital business, consumer behaviour, E-commerce. |
| Cite Article: | "A Study on Consumer Behavior towards Online Shopping with Special Reference to Himachal Pradesh", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.679 - 686, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207098.pdf |
| Downloads: | 000204896 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2207098
Registration ID:183057
Published In: Volume 7 Issue 7, July-2022
DOI (Digital Object Identifier):
Page No: 679 - 686 Country: Mandi, Himachal Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2207098 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2207098 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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