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Diogenes, the ancient Greek Cynic philosopher had once proclaimed himself as “citizen of the
world”, when asked a question about his geographic origin which was referred by Martha
Nussbaum in his work “Patriotism and cosmopolitanism” where she underscored for the “moral
universalism” and “need of educational cosmopolitanism” that recognized that “the central features
of human personhood transcended national boundaries”. Nussbaum explained that “Diogenes meant
that his identity was defined by not only his local origins and memberships but by more universal
aspirations”. Stuart Hall and Craig Calhoun were also of the same opinion and embraced the notion
of emergent “global citizenry”. Traditionally the concept of “cosmopolitanism” has always been
talked about the “politics and legal theory”, but it can also be talked about in the context of
transnational marks which are gaining popularity in the name of “well-known marks” and also the
lagging of international milestone in the form of any delegated legislation beyond the notion of
territoriality to protect the species of “well-known marks” of the genus “trademarks”. In the era of
this globalization, marks are getting renowned not only in the country of origin but also gaining
popularity beyond the territorial limits of one nation or country. So, in this wake what could be the
fate of the “well-known marks” which are becoming “transnational marks” with the increasing pace
of globalization and international branding, and hence this way the concept of cosmopolitanism put
before us a very prominent question pertaining to the International protection of Intellectual
property in relation to the “trademark regime”. With this background, it is pertinent to discuss the
concept of “cosmopolitanism” in the light of “global recognition to well-known marks” and hence
the concept of cosmopolitanism becomes the emerging concept “trademark cosmopolitanism”.
Keywords:
Trademarks, COSMOPOLITANISM, well known trademarks
Cite Article:
"TRADEMARK COSMOPOLITANISM - GLOBAL RECOGNITION TO WELL KNOWN TRADEMARKS", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.29 - 34, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207004.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator