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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Issue Published : 118
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| Paper Title: | Content Analysis of Ruined Project?: A Case Study on Marketing Mix |
| Authors Name: | Giadcely P. Tomas , Jannel Joyce D. Ramos , Mary Rose F. Zamora |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_182749
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| Published Paper Id: | IJRTI2206217 |
| Published In: | Volume 7 Issue 6, June-2022 |
| DOI: | |
| Abstract: | During this time, people are being reliant on various social media platforms when looking for information about the things that they would like to know. Being said, this study focuses on one of the newly opened Restaurants in Cavite, the Ruined Project?. The research study wants to determine which of the 7Ps of the Marketing Mix made Ruined Project? popular in a short period of time and what are the things that customers consider when choosing their preferred establishment based on the 7Ps of the Marketing Mix. The elements of the 7Ps of the Marketing Mix are the Product, Price, Place, Promotion, People, Process, and Physical Evidence. This study used qualitative research and used content analysis as its research design. The data collection of this study was gathered by following the limitations and criteria made by the researchers. The data gathered were from the Youtube vloggers who had already went and tried the products of Ruined Project?. A total of 48 videos were analyzed for the data gathering. The study did not need any validation as the data used were secondary data. The results of the study revealed that the element Physical Evidence of the 7Ps of the Marketing Mix was one of the main reasons why the customers were very attracted to the Ruined Project?. And the element that was barely noticed by the customers was the element People whereas customers do not feel the presence of the employees very well while at the establishment. |
| Keywords: | Marketing mix, YouTube vloggers, Social media |
| Cite Article: | "Content Analysis of Ruined Project?: A Case Study on Marketing Mix", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.1468 - 1479, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206217.pdf |
| Downloads: | 000205251 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2206217
Registration ID:182749
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 1468 - 1479 Country: DASMARIÑAS CITY, Cavite, Philippines Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2206217 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2206217 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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