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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 7

Issue Published : 74

Article Submitted : 3603

Article Published : 2063

Total Authors : 5474

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Total Countries : 39

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Paper Title: Insurers` Preference for Insurances: Differential Analysis of Public and Private Sector Insurers’ Perception for the Public and Private Sector Insurance Companies
Authors Name: Azaz Ahmed Chhipa , Dr. Neeru Rathore
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IJRTI_182242
Published Paper Id: IJRTI2206032
Published In: Volume 7 Issue 6, June-2022
DOI:
Abstract: The principle objective of this research work focuses on identifying the significant determinants that drive or insists the need and demand of the insurance products among the customers. In successive objective study also attempts to identify the impelled reasons for customers of insurance products and services that utterly influence them to buy a particular insurance. For attainment of both comparative analysis centric objectives, 400 insurance customers of both Public Sector (163, 40.75%) and Private Sector (237, 59.25%) Insurance companies were selected as sample population. It was noticed that the determinants such as brand image of company, relationship and persuasiveness of the agent and recommendation or preferences of the friends and family are the significant determinants and utterly drives the customers to buy the insurance products from particular insurance company.
Keywords: Insurance, Public and Private Sector Insurance Companies, Insurance Product and Services, Insurance Determinants, Insurance Agents
Cite Article: "Insurers` Preference for Insurances: Differential Analysis of Public and Private Sector Insurers’ Perception for the Public and Private Sector Insurance Companies", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.179 - 184, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206032.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2206032
Registration ID:182242
Published In: Volume 7 Issue 6, June-2022
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Page No: 179 - 184
Country: Udaipur, Rajasthan, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2206032
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2206032
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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