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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21307
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
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| Paper Title: | CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY |
| Authors Name: | RAMBABU LAVURI |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_180120
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| Published Paper Id: | IJRTI1804026 |
| Published In: | Volume 3 Issue 4, April-2018 |
| DOI: | |
| Abstract: | CRM is an important tool to every Indian banks and is used as a business strategy to create, retaining both new and existing customers with long term profitability towards banks, and also helps to maintaining sustainable relationship between banks and customers. This research paper evaluates main CRM factors like Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge and Customer information systems affecting on internet banking services. For conducting customers survey with 427 customers likert scale based questionnaire was developed. Collecting data was analysed using principle component using SPSS 20.0. and tools like Percentage analysis, ANOVAs and Factor analysis used. The results of the ANOVAs study showed that demographical variables significant different with internet banking services and CRM factors, and CRM factors significant different with internet banking services, and results of factor analysis indicates that, all factors like Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge and Customer information systems with their respective dimensions found significant with internet banking. |
| Keywords: | CRM, Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge, Customer information systems |
| Cite Article: | "CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 4, page no.133 - 139, April-2018, Available :http://www.ijrti.org/papers/IJRTI1804026.pdf |
| Downloads: | 000205300 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1804026
Registration ID:180120
Published In: Volume 3 Issue 4, April-2018
DOI (Digital Object Identifier):
Page No: 133 - 139 Country: HYDERABAD, TELANGANA, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1804026 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1804026 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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