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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21470
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Total Authors : 22383
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| Paper Title: | Advertising Effectiveness |
| Authors Name: | Divakaran.G , Manikandan.B |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_170267
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| Published Paper Id: | IJRTI1706073 |
| Published In: | Volume 2 Issue 6, June-2017 |
| DOI: | |
| Abstract: | The word ‘advertising’ has its origin from a Latin word ‘adventure’ which means to turn to. The dictionary meaning of the word is ‘to announce publicity or to give public concerned to a specific thing which has been announced by the advertiser publicity in order to inform and influence them with read them or pass them on to other some magazine have prestige value. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring together the man with something to sell and the man who has means or desires to buy”. The basic purpose of advertising effectiveness is to avoid costly mistakes, to predict the relative strength of alternative strength of alternative advertising strategies and to increase their efficiency. In measurement of advertisement effectiveness feedback is always useful even if it costs some extra expenditure to the advertiser .the objectives of all business are to makes profits. |
| Keywords: | Advertisement effectivenesss, Influencing Factors, Importance of advertisement for Organisation Growth, Methods to improve advertisement. |
| Cite Article: | "Advertising Effectiveness", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 6, page no.400 - 407, June-2017, Available :http://www.ijrti.org/papers/IJRTI1706073.pdf |
| Downloads: | 000205214 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1706073
Registration ID:170267
Published In: Volume 2 Issue 6, June-2017
DOI (Digital Object Identifier):
Page No: 400 - 407 Country: Madurai, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1706073 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1706073 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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