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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21470
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| Paper Title: | Impact of television food advertising on eating behaviour of children and adolescents: A review |
| Authors Name: | Mansi Chopra , Kanika Agarwal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_170374
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| Published Paper Id: | IJRTI1706051 |
| Published In: | Volume 2 Issue 6, June-2017 |
| DOI: | |
| Abstract: | Recent nutritional and epidemiological transition in a developing country like India, has led to a shift in lifestyle factors, with reduced activity and increased consumption of energy dense, low nutrient foods, subsequently leading to increased rates of childhood obesity and diet related non-communicable diseases. Food advertising is one important factor affecting eating behaviour and purchasing process of individuals, with television advertising being by far the most influential medium as compared to other growing social networks. In addition, food industries worldwide with specialised advertising efforts have targeted children and adolescents for multiple reasons in recent years without considering their comprehensive ability of understanding the persuasive intent of advertising messages, further increasing concern about marketing strategies and influencing power. With most of the food related advertisements on high fat, sugar and salt items and children and adolescents living in a media-saturated environment, the purpose of this article is to examine food advertising through television and impact of food advertising on food choices and eating behaviour of children and adolescents. |
| Keywords: | Food advertising, food marketing, childhood obesity, television |
| Cite Article: | "Impact of television food advertising on eating behaviour of children and adolescents: A review", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 6, page no.271 - 274, June-2017, Available :http://www.ijrti.org/papers/IJRTI1706051.pdf |
| Downloads: | 000205226 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1706051
Registration ID:170374
Published In: Volume 2 Issue 6, June-2017
DOI (Digital Object Identifier):
Page No: 271 - 274 Country: New Delhi, Delhi, India Research Area: Biological Science Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1706051 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1706051 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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