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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 144
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| Paper Title: | Digital Marketing : A Bright Prospect |
| Authors Name: | Vasudha Dubey , Sarthak Sharma , Rupali Sachdeva |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189914
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| Published Paper Id: | IJRTI2405072 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | The landscape of marketing in the modern era has undergone a complete transformation due to the advent of digital platforms. This article presents a comprehensive exploration of digital marketing, encompassing its evolution, key strategies, and potential future advancements. The foundational principles of digital marketing are scrutinized in this research, alongside its significance, scope, and advantages compared to traditional marketing methods. Furthermore, the study delves into intricate aspects of digital marketing, such as email outreach, search engine optimization, mobile advertising, content promotion, social media engagement, and website enhancement. Additionally, emerging trends in digital marketing, like chatbots, augmented reality experiences, voice-enabled search, and personalized promotional campaigns, are analyzed. Through a thorough examination, this paper offers valuable insights for businesses aiming to craft effective digital marketing tactics and stay ahead in the rapidly evolving digital landscape. |
| Keywords: | Advertising, Digital advertising, Internet, Marketing, Online marketing. |
| Cite Article: | "Digital Marketing : A Bright Prospect", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 5, page no.477 - 484, May-2024, Available :http://www.ijrti.org/papers/IJRTI2405072.pdf |
| Downloads: | 000205139 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2405072
Registration ID:189914
Published In: Volume 9 Issue 5, May-2024
DOI (Digital Object Identifier):
Page No: 477 - 484 Country: New Delhi , New Delhi, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2405072 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2405072 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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