 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: December 2025
Volume 10 | Issue 12
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 144
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Survey on Women`s Health and understanding the Effect of Pharmaceutical Industry Marketing |
| Authors Name: | Anshuja A.Kapse , Vaishnavi M. Akhade , Shruti R. Ganorkar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189906
|
| Published Paper Id: | IJRTI2405064 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | Abstract: The pharmaceutical sector significantly impacts modern healthcare by developing and producing medications. However, its marketing efforts, including sample provision, continuing medical education, and direct-to-consumer advertising, also significantly influence public health, medical decisions, and healthcare environments. Women's health is particularly important in this dynamic industry, which offers a range of products and services to meet their healthcare needs. This relationship includes awareness, information availability, treatments, and societal views. Pharmaceutical marketing strategies, such as online campaigns, physician promotion, and direct-to-consumer advertising, influence women's perceptions of health issues and treatments. These tactics can lead to increased demand for certain drugs and influence treatment choices. However, these strategies can also lead to overdiagnosis and overtreatment of certain disorders. Additionally, pharmaceutical marketing can reinforce gendered views of attractiveness, fertility, and aging, causing unrealistic expectations about women's bodies and health results. This can exacerbate mental health and body image issues, potentially leading to unnecessary medical procedures or body dissatisfaction. The study highlights the complex relationship between pharmaceutical industry marketing and women's health outcomes. Marketing campaigns aim to educate consumers about treatment options but can also influence attitudes and treatment choices. The persistent beauty standards and gender stereotypes in advertising can harm women's wellbeing. Ethical questions arise about balancing product promotion and consumer education, and regulatory actions are needed to prioritize patient welfare. |
| Keywords: | Significant Impact, Pharmaceutical Marketing, Women, Health, Treatment choice, physician, Birth control pills |
| Cite Article: | "Survey on Women`s Health and understanding the Effect of Pharmaceutical Industry Marketing", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 5, page no.430 - 436, May-2024, Available :http://www.ijrti.org/papers/IJRTI2405064.pdf |
| Downloads: | 000205123 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2405064
Registration ID:189906
Published In: Volume 9 Issue 5, May-2024
DOI (Digital Object Identifier):
Page No: 430 - 436 Country: Amravati, Maharashtra , India Research Area: Pharmacy Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2405064 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2405064 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2025 - All Rights Reserved - IJRTI | |||