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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 144
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| Paper Title: | Marketing Strategies of Cosmetic Industry are exploiting people in name of beauty and wellness :A survey based research in Amravati district |
| Authors Name: | Pratiksha Thaware , Wrushali Panchale , Pratiksha Bhirkad , Ayush Polkat |
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IJRTI_189864
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| Published Paper Id: | IJRTI2405046 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | This research survey investigate the exploitation of people in name of beauty and wellness. As Skincare product is one of the major products in cosmetic industry and the market is still increasing. The investigation has found that the dermatologist prescribed the unnecessary cosmetic product. The literature review Encompasses the Consumer Purchase Intention for skin care products, Awareness and challenge faced by the youth in cosmetic products, and The effect of beauty propaganda on female consumer. Objectives include to measure unnecessary cosmetic prescription given by physicians, find practical solution for existing issue in marketing strategies, Understanding the cost dermatological care and how those costs are communicated to patients. The study proposes a qualitative Research methodology involving a literature review, a survey of the study population, qualitative data analysis, and ethical considerations. According to the survey, it clearly Indicates that patients are experiencing addiction or habituation of cosmetic products which is a influence of marketing strategies of companies. |
| Keywords: | Cosmetic products, prescription, marketing strategies, dermatologist, |
| Cite Article: | "Marketing Strategies of Cosmetic Industry are exploiting people in name of beauty and wellness :A survey based research in Amravati district", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 5, page no.309 - 319, May-2024, Available :http://www.ijrti.org/papers/IJRTI2405046.pdf |
| Downloads: | 000205261 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2405046
Registration ID:189864
Published In: Volume 9 Issue 5, May-2024
DOI (Digital Object Identifier):
Page No: 309 - 319 Country: Amaravti, Maharashtra, India Research Area: Pharmacy Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2405046 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2405046 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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