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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: TRANSPORTATION AND LOGISTICS SMEs UTILIZATION OF SOCIAL MEDIA IN BUSINESS OPERATIONS: IMPACT AND CHALLENGES IN THE NIGERIAN CONTEXT
Authors Name: Ogbuokebe Njikoka Aloysius
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IJRTI_184371
Published Paper Id: IJRTI2210055
Published In: Volume 7 Issue 10, October-2022
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Abstract: The adoption of social media for personal and organizational purposes has received considerable academic and policy attention. Organizationally, social media adoption has been applied to various industries, small, medium and large and this has been shown in previous empirical research. However, little or no empirical studies have been conducted on the adoption and utility of social media by transportation and logistics companies in the small and medium enterprises (SMEs) sectors in Nigeria. It was against this observed gap in the literature that the current study is being conducted. A primary research method was used for the study, with a quantitative paradigm adopted. A sample of 93 respondents who were owners/managers of small and medium sized transportation and logistics firms in Abuja Metropolis were used for the study. A semi-structured questionnaire was used for data collection. Data collection was done over a three-week period. Purposive and census sampling techniques were used. Descriptive statistics comprising frequency, percentage, mean, standard deviation and rank order were used for data analysis. Result showed that the perceived benefits of social media adoption include creating new markets, improving public awareness and recognition, provision of customized products/services, convenience for customers, accessible information for products and services, establishing business partnerships, and monitoring of customers' satisfaction. Furthermore, the major impact of social media on firms includes enhancing their marketing, improved communication with clients, product sales/distribution, competitor analysis, business management, and market research. Some challenges limiting effective usage of social media by transportation and logistics SMEs includes low awareness of social media benefits, inadequate technology, lack of belief in social media usage, inadequate IT Staff, cost of securing IT equipment, cost of staff training, fear of change in business culture and online trust issues. Implications of these findings for future research and industry practice were further discussed.
Keywords: Transportation, logistics, social media, technology adoption, technology acceptance model, small and medium enterprises.
Cite Article: "TRANSPORTATION AND LOGISTICS SMEs UTILIZATION OF SOCIAL MEDIA IN BUSINESS OPERATIONS: IMPACT AND CHALLENGES IN THE NIGERIAN CONTEXT", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 10, page no.418 - 427, October-2022, Available :http://www.ijrti.org/papers/IJRTI2210055.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2210055
Registration ID:184371
Published In: Volume 7 Issue 10, October-2022
DOI (Digital Object Identifier):
Page No: 418 - 427
Country: Port Harcourt, Rivers State, Nigeria
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2210055
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2210055
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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