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International Journal for Research Trends and Innovation
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Issue: October 2018

Volume 3 | Issue 10

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Paper Title: A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS
Authors Name: Mr. ABDUL RAHUMAN M , Dr. O.M HAJA MOHIDEEN
Unique Id: IJRTI1810007
Published In: Volume 3 Issue 10, October-2018
Abstract: As sustainability increasingly moves from fringe to mainstream, getting into the green game has become a corporate imperative. Because most established companies were founded before sustainability was truly a management concern, they lack a green heritage and competencies in managing environmental challenges – and opportunities. To respond to this reality, most companies need to take two tracks. The first is developing internal know-how and organizational structures for identifying, evaluating and managing the sustainability issues surrounding the company and its operations. The second is formulating strategies to develop new green product offerings suited to their market space. Segmenting non-adopters provides an excellent opportunity to target specific customers, who might otherwise not consider a green product or service. Companies who now have competitive green products and services need have a positioning strategy for different types of customers.
Keywords: Sustainability, Eco-friendly, Perception, Marketing strategies, initiator
Cite Article: "A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 10, page no.38 - 43, October-2018, Available :http://www.ijrti.org/papers/IJRTI1810007.pdf
Downloads: 00020
Publication Details: Published Paper ID: IJRTI1810007
Registration ID:180512
Published In: Volume 3 Issue 10, October-2018
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ISSN Number: 2456 - 3315
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