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Volume 3 | Issue 10

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Paper Title: A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE
Authors Name: Mr. NIYAS AHAMED M , Dr. CHILAR MOHAMED P
Unique Id: IJRTI1810006
Published In: Volume 3 Issue 10, October-2018
Abstract: Online Advertisement and promotion are an integral part of any business organization. Over a period of time advertising has evolved as a vital communication system for both consumer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers, all increasingly rely on advertising and on various forms of promotion to help them market product and services in the most efficient manner. Creativity is required not only in designing an Advertising campaign but also in media planning. A number of Media types and Media vehicles are increasingly being used in complement to each other so as to reap the maximum benefit. Internet as a medium of advertising is increasingly being used to target the Net subscribers i.e. youth segment of the market. In the study presented here, the author has thrown light on the evolving topic of Internet as a medium to assist in Promotion and Marketing through its various types and advantages
Keywords: Internet Advertising, E-mail Ads, Search Engine, Pop-up
Cite Article: "A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 10, page no.32 - 37, October-2018, Available :http://www.ijrti.org/papers/IJRTI1810006.pdf
Downloads: 00016
Publication Details: Published Paper ID: IJRTI1810006
Registration ID:180510
Published In: Volume 3 Issue 10, October-2018
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ISSN Number: 2456 - 3315
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