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Authors Name: Dr. Anita Tomar (Rana)
Unique Id: IJRTI1808021
Published In: Volume 3 Issue 8, August-2018
Abstract: Effect of Green supply chain management practice implementation on Company image performance Dr.Anita Tomar (Rana) Narmada college of science and commerce Zadeshwar,Bharuch Email: Abstract: Globalization has lead the manufacturing companies all round the world to realize the importance of GSCM practice implementation, as it improves the environmental performance, and economic performance of the company hence improving companies image. Such companies provide environmental friendly products to their consumers. This study has studied the effect of green supply chain management practice implementation effect on company image by collecting the data from 60 ISO 14001 certified manufacturing companies of Gujarat. Data was analyzed using SPSS version 17. The relationships proposed in the Research framework was tested using Co-relation, Regression and Anova, between Company image and five green supply chain management practices identified from the literature review namely Internal environmental management, green purchasing, customer cooperation, Green manufacturing, Green design and investment recovery. Multiple regression model was developed and used to establish the effect of GSCM on Company Image Performance. ANOVA test was used to determine the statistical significance of the relationship between the variables. The results were presented using tables. The study established that GSCM has positive effect on Company Image performance. The study therefore recommends that managements of manufacturing companies adopt GSCM practices in their supply chain operations on proactive basis. The study suggests that further studies should be conducted in product specific or sector specific manufacturing companies to know which practices exactly should be adopted to improve their company image. Further studies should also be conducted to relate GSCM with individual aspects of performance such as Economic, Environmental and Social Performance. Results show that there is a positive and significant relationship between GSCM implementation and Company image which implies that GSCM implementation improves company image in the long run and hence gives it a competitive edge over its competitors. Key words: Green supply chain management, Company Image, manufacturing
Keywords: Key words: Green supply chain management, Company Image, manufacturing
Cite Article: "EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICE IMPLEMENTATION ON COMPANY IMAGE PERFORMANCE", International Journal of Science & Engineering Development Research (, ISSN:2455-2631, Vol.3, Issue 8, page no.129 - 136, August-2018, Available :
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Publication Details: Published Paper ID: IJRTI1808021
Registration ID:180403
Published In: Volume 3 Issue 8, August-2018
DOI (Digital Object Identifier):
ISSN Number: 2456 - 3315
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