ugc approved journal list IJRTI Research Journal
International Journal for Research Trends and Innovation
An International Open Access Journal | UGC and ISSN Approved
Impact Factor: 4.87

Call For Paper

Issue: August 2018

Volume 3 | Issue 8

Impact Factor: 4.87

Submit Paper Online

Click Here For more Details

For Authors

Forms / Download

Editorial Board

Subscribe IJRTI

Facts & Figure

Impact Factor : 4.87

Issue per Year : 12

Volume Published : 3

Issue Published : 27

Article Submitted : 1073

Article Published : 668

Total Authors : 1832

Total Reviewer : 500

Total Pages : 152

Total Countries : 10

Visitor Counter


Indexing Partner

Published Paper Details
Paper Title: CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY
Authors Name: RAMBABU LAVURI
Unique Id: IJRTI1804026
Published In: Volume 3 Issue 4, April-2018
Abstract: CRM is an important tool to every Indian banks and is used as a business strategy to create, retaining both new and existing customers with long term profitability towards banks, and also helps to maintaining sustainable relationship between banks and customers. This research paper evaluates main CRM factors like Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge and Customer information systems affecting on internet banking services. For conducting customers survey with 427 customers likert scale based questionnaire was developed. Collecting data was analysed using principle component using SPSS 20.0. and tools like Percentage analysis, ANOVAs and Factor analysis used. The results of the ANOVAs study showed that demographical variables significant different with internet banking services and CRM factors, and CRM factors significant different with internet banking services, and results of factor analysis indicates that, all factors like Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge and Customer information systems with their respective dimensions found significant with internet banking.
Keywords: CRM, Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge, Customer information systems
Cite Article: "CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 4, page no.133 - 139, April-2018, Available :http://www.ijrti.org/papers/IJRTI1804026.pdf
Downloads: 00091
Publication Details: Published Paper ID: IJRTI1804026
Registration ID:180120
Published In: Volume 3 Issue 4, April-2018
DOI (Digital Object Identifier):
ISSN Number: 2456 - 3315
Share Article:

Click Here to Download This Article

Article Preview



Major Indexing from www.ijrti.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

ISSN Details

DOI (A digital object identifier)



Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related

RMS

Conference Proposal

Latest News / Updates

Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Creative Commons License This material is Open Knowledge This material is Open Data This material is Open Content

Important Details

Social Media

Untitled Document