ugc approved journal list IJRTI Research Journal
International Journal for Research Trends and Innovation
An International Open Access Journal | UGC and ISSN Approved
Impact Factor: 4.87

Call For Paper

Issue: November 2017

Volume 2 | Issue 11

Impact Factor: 4.87

Submit Paper Online

Click Here For more Details

For Authors

Forms / Download

Editorial Board

Subscribe IJRTI

Facts & Figure

Impact Factor : 4.87

Issue per Year : 12

Volume Published : 2

Issue Published : 18

Article Submitted : 628

Article Published : 401

Total Authors : 1139

Total Reviewer : 498

Total Pages : 49

Total Countries : 8

Visitor Counter


Indexing Partner

Published Paper Details
Paper Title: Advertising Effectiveness
Authors Name: Divakaran.G , Manikandan.B
Unique Id: IJRTI1706073
Published In: Volume 2 Issue 6, June-2017
Abstract: The word ‘advertising’ has its origin from a Latin word ‘adventure’ which means to turn to. The dictionary meaning of the word is ‘to announce publicity or to give public concerned to a specific thing which has been announced by the advertiser publicity in order to inform and influence them with read  them  or pass  them  on  to  other some magazine have prestige value. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring together the man with something to sell and the man who has means or desires to buy”. The basic purpose of advertising effectiveness is to avoid costly mistakes, to predict the relative strength of alternative strength of alternative advertising strategies and to increase their efficiency. In measurement of advertisement effectiveness feedback is always useful even if it costs some extra expenditure to the advertiser .the objectives of all business are to makes profits.
Keywords: Advertisement effectivenesss, Influencing Factors, Importance of advertisement for Organisation Growth, Methods to improve advertisement.
Cite Article: "Advertising Effectiveness", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 6, page no.400 - 407, June-2017, Available :http://www.ijrti.org/papers/IJRTI1706073.pdf
Downloads: 00097
Publication Details: Published Paper ID: IJRTI1706073
Registration ID:170267
Published In: Volume 2 Issue 6, June-2017
DOI (Digital Object Identifier):
ISSN Number: 2456 - 3315
Share Article:

Click Here to Download This Article

Article Preview



Major Indexing from www.ijrti.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

ISSN Details

DOI (A digital object identifier)



Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related

RMS

Conference Proposal

Latest News / Updates

Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Creative Commons License This material is Open Knowledge This material is Open Data This material is Open Content

Important Details

Social Media

Untitled Document