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Paper Title: Impact of television food advertising on eating behaviour of children and adolescents: A review
Authors Name: Mansi Chopra , Kanika Agarwal
Unique Id: IJRTI1706051
Published In: Volume 2 Issue 6, June-2017
Abstract: Recent nutritional and epidemiological transition in a developing country like India, has led to a shift in lifestyle factors, with reduced activity and increased consumption of energy dense, low nutrient foods, subsequently leading to increased rates of childhood obesity and diet related non-communicable diseases. Food advertising is one important factor affecting eating behaviour and purchasing process of individuals, with television advertising being by far the most influential medium as compared to other growing social networks. In addition, food industries worldwide with specialised advertising efforts have targeted children and adolescents for multiple reasons in recent years without considering their comprehensive ability of understanding the persuasive intent of advertising messages, further increasing concern about marketing strategies and influencing power. With most of the food related advertisements on high fat, sugar and salt items and children and adolescents living in a media-saturated environment, the purpose of this article is to examine food advertising through television and impact of food advertising on food choices and eating behaviour of children and adolescents.
Keywords: Food advertising, food marketing, childhood obesity, television
Cite Article: "Impact of television food advertising on eating behaviour of children and adolescents: A review", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 6, page no.271 - 274, June-2017, Available :http://www.ijrti.org/papers/IJRTI1706051.pdf
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Publication Details: Published Paper ID: IJRTI1706051
Registration ID:170374
Published In: Volume 2 Issue 6, June-2017
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ISSN Number: 2456 - 3315
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