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Paper Title: Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State.
Authors Name: OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, AKAEZE EBONYI STATE, NIGER , EJIOFOR HAPPINESS ULOMA , UCHE DICKSON BEN , EKE CHUKWUMA NNATE
Unique Id: IJRTI1706040
Published In: Volume 2 Issue 6, June-2017
Abstract: ABSTRACT The advent of information and communication technology has led to the development of alternate channels/new methods of delivering goods and services, known as mobile service. The main objective of this study is to assess the challenges of online shopping among online customers in Asaba, Delta State. Questionnaire was used to measure the identified questions that pose challenge to online shopping. The data collected were analysed with factor analysis which reduced the questions to four components: consumer resources, security, network reliability, and privacy/confidentiality of operations. Results of the multiple regressions show that three of the four factors negatively effect and reduce the frequency with which consumers visit online shops. This study has some implications for online marketers and policy makers. Network security and reliability need to be addressed. Online marketers need to present attractive websites with well-structured information to delight online shoppers. Most of the respondents agree that online shopping makes shopping experience seamless. There is the need for sensitisation of potential customers on the safety and convenience of online shopping.
Keywords: Key Words: Online Shopping, Online Shoppers, Information Communication Technology
Cite Article: "Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State.", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 6, page no.198 - 205, June-2017, Available :http://www.ijrti.org/papers/IJRTI1706040.pdf
Downloads: 00088
Publication Details: Published Paper ID: IJRTI1706040
Registration ID:170332
Published In: Volume 2 Issue 6, June-2017
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ISSN Number: 2456 - 3315
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