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Paper Title: Product marketing improvement using big data analysis
Authors Name: Nima K.G , Remson P.J , Lloyd Lazar , Divya R
Unique Id: IJRTI1703026
Published In: Volume 2 Issue 3, March-2017
Abstract: This paper present a big data technologies to helps marketing executives to more clearly define ideal customers, improve customer retention and loyalty, improved content marketing and competitor analysis to yield maximum profit. Achieve marketing data from Sales campaigns, Advertising response, Demand and price realization, Research & Product Lifecycle Management (PLM) data. Financial business forecast data and Web site browsing pattern data also play an important role in achieving data. To a large extent, big data refers to the ever-increasing data deluge in terms of volume, variety, velocity and complexity that is being generated in today’s digital eco-system. Big data sets are generated around customers based on their online purchases, web clicks, social media activities, smart connected devices, geo-location, etc. Using big data technologies and analytics methods, marketers can mine, combine and analyze both types of data in near real time.
Keywords: Big data,Data mining, Knowledge management; Marketing decision support
Cite Article: "Product marketing improvement using big data analysis", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 3, page no.126 - 129, March-2017, Available :http://www.ijrti.org/papers/IJRTI1703026.pdf
Downloads: 000137
Publication Details: Published Paper ID: IJRTI1703026
Registration ID:170084
Published In: Volume 2 Issue 3, March-2017
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ISSN Number: 2456 - 3315
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